Festinger & Carlsmith's classic 1959 study, but explained as if your brain is a PR department desperately spinning bad decisions into genius moves. Your Brain Has a PR Department (And It's Terrible) Your brain lies to you. Not occasionally, not in rare edge cases, not only when you've had four espressos and are doom-scrolling at 1am. It lies to you constantly , with the breezy confidence of a press secretary who knows the cameras are rolling and has decided that the truth is