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Lemon Tree

About

Paola Pascual

Hey there! I'm the human behind Science of Efficiency. It's great to have you here!

 

Born in Spain, my journey has taken me far from home – living and working in diverse places like the United States, Belgium, Vietnam, and Berlin.

For over a decade, I’ve combined my passion for psychology with my expertise in business communication and cross-cultural coaching, collaborating with startups and corporates worldwide. Currently, I am the Marketing Director at Talaera, a global platform empowering non-native English professionals to communicate effectively and bring their full selves to work. I also host the Talaera Talks podcast, where we dive into topics related to career development, culture, and communication.

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With vast experience in remote work and with international teams, I strongly believe in the power of psychology-based tools and effective communication for individual and team success.

This blog is where I get to be curious out loud.

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A bit more about me

 

🎓 Education

MA Industrial & Organizational Psychology

University of Jaume I

BA Psychology

University of Valencia

BA Translation English, Spanish, French

University of Alicante

American Culture & Phraseology

Florida SouthWestern State College

💬 Languages

English - Native/Bilingual

Spanish - Native/Bilingual

French - Advanced C1+

German - Intermediate B1

🍋 Random Stuff I l Love

The Hitchhiker's Guide to the Galaxy

And pretty much all the books by Douglas Adams

Esther Perel

Psychotherapist

Growth Dives

Newsletter by Rosie Hoggmascall

FS | Brain Food

Newsletter by Shane Parrish

Traveling

The more different from what I know, the better

🎫 Licenses & Certifications

Life Coach

IAP Career College

 

​Creating Behavioral Change
Wesleyan University

Social Media Marketing

Hubspot Academy

 

Strategic Leadership and Management Specialization

University of Illinois Urbana-Champaign

 

Social Media Marketing Specialization

Northwestern University

💼 Working Experience

 

Marketing Director / Product Marketing

Talaera

Podcast Host

Talaera Talks

Cross-Cultural & Business Communication Coach

Talaera; Institute of American Education; Linden Education; Today Ed (Vietnam)

Instructional Designer

Freelance

Translator / Interpreter / Content Writer

Freelance

English Teacher

Freelance

Why a lemon?

 
 

Every psychology site uses a brain emoji. I refuse. Plus, brains are overrated – they're the ones getting everything wrong in the first place.

 

A lemon felt right. Bright. Sharp. Tart. Good for you. Plus, I really like lemons.

 

My goal with this is to squeeze the good stuff out of research papers, observations, and anything else I find interesting, and make it tangible – for you, but also for myself. Thanks for reading. 🍋

Explore the latest posts...

 

🍋 Science of Efficiency. Practical psychology for humans.

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© 2026. Made with curiosity and mild irreverence.

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