About
Paola Pascual
Hey there! I'm the human behind Science of Efficiency. It's great to have you here!
I’ve spent more than a decade working across marketing, communication, learning, and cross-cultural environments, with teams and companies around the world. I’m also studying Psychology, which has given me an even bigger excuse to obsess over how people think, behave, learn, communicate, and make decisions.
Science of Efficiency is where I explore those questions in a practical way.
I write about psychology, behavioral science, work, communication, culture, learning, and technology, usually through the lens of a simple question: why do people do what they do, and what helps things work better?
If you’re curious about becoming better at your work, understanding other people, making better decisions, communicating more clearly, or simply making sense of the strange patterns of everyday life, you’ll probably feel at home here.
This blog is where I get to be curious out loud.
A bit more about me
🎓 Education
MA Industrial & Organizational Psychology
University of Jaume I
BA Psychology
University of Valencia
BA Translation English, Spanish, French
University of Alicante
American Culture & Phraseology
Florida SouthWestern State College
💬 Languages
English - Native/Bilingual
Spanish - Native/Bilingual
French - Advanced C1+
German - Intermediate B1
🍋 Random Stuff I l Love
The Hitchhiker's Guide to the Galaxy
And pretty much all the books by Douglas Adams
Esther Perel
Psychotherapist
Growth Dives
Newsletter by Rosie Hoggmascall
FS | Brain Food
Newsletter by Shane Parrish
Traveling
The more different from what I know, the better
🎫 Licenses & Certifications
Life Coach
IAP Career College
Creating Behavioral Change
Wesleyan University
Social Media Marketing
Hubspot Academy
Strategic Leadership and Management Specialization
University of Illinois Urbana-Champaign
Social Media Marketing Specialization
Northwestern University
💼 Working Experience
Content Director
LAIRE
Marketing Director / Product Marketing
Talaera
Podcast Host
Talaera Talks
Cross-Cultural & Business Communication Coach
Talaera; Institute of American Education; Linden Education; Today Ed (Vietnam)
Instructional Designer
Freelance
Translator / Interpreter / Content Writer
Freelance
English Teacher
Freelance
What makes it here
I read a lot, notice a lot, and save far too many things.
Science of Efficiency is where I sort through that pile, squeeze out the good stuff, and keep what feels useful, surprising, or worth thinking about twice. That might come from a research paper, a conversation, something I notice at work, or a question that sends me down a rabbit hole.
The goal: make good ideas easier to understand, easier to remember, and easier to use.
Thanks for reading! 🍋
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