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THE BLOG
Science of Effiency Blog
Psychology research, rewritten for humans who don't have time (or patience) for academic papers.
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Cognitive Dissonance: Why Your Brain Gaslights Itself
Festinger & Carlsmith's classic 1959 study, but explained as if your brain is a PR department desperately spinning bad decisions into genius moves. Your Brain Has a PR Department (And It's Terrible) Your brain lies to you. Not occasionally, not in rare edge cases, not only when you've had four espressos and are doom-scrolling at 1am. It lies to you constantly , with the breezy confidence of a press secretary who knows the cameras are rolling and has decided that the truth is
Mar 2211 min read


Why Good Intentions Aren't Enough: Empathy vs Mentalization
Empathy puts you in someone else's shoes. Mentalization asks what's actually going on inside them. One is a feeling. The other is a practice. Here's why the difference matters more than you think.
Mar 185 min read


Is Your Brain Lying to You? The Perceptual Process
Perception, sensory processing, and why you're not seeing what you think you're seeing.
Feb 2310 min read


6 Learning Myths You Probably Still Believe (and What the Science Says)
We love ideas that feel true, but many popular learning beliefs are efficiency traps. Explore six learning myths that waste mental energy and find out what actually works.
Dec 8, 20255 min read


Why You Change Around Different People: The Social Psychology of Identity
Social psychology reveals why your identity shifts with context and how support, connection, uncertainty, and community shape your inner world. Learn the hidden forces behind your behavior — and how to navigate them with more clarity.
Dec 7, 20256 min read


4 Insights From Community Psychology That Will Change How You See the World
When we see persistent social problems like homelessness, crime, or poor health outcomes, our first instinct is often to look for the cause within the individual. We might think in terms of poor choices, a lack of motivation, or personal failings . This view feels intuitive because it preserves the illusion of control: if the person changed, the outcome would change . But while individual factors certainly play a role, this view misses the bigger, and often more powerful, pic
Dec 7, 20256 min read
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