Social psychology reveals why your identity shifts with context and how support, connection, uncertainty, and community shape your inner world. Learn the hidden forces behind your behavior — and how to navigate them with more clarity.

We interpret everything we see or hear in terms of our schemas, how we think. Attitudes are ways in which we evaluate our social world....

Learn about social influence, social power, obedience, and nonconformity.

An overview of relevant leadership theories.

Stereotypes, prejudices, and discrimination - definitions, factors, related theories, and ways to reduce prejudice and discrimination.

A summary of the Asch Conformity Experiments.

The Paradox of Choice by Barry Schwarz Humans are interesting. You would think that having a wide range of options should mean more...