We all feel them: the gnawing pang of hunger, the dry-mouthed urgency of thirst, the deep-seated pull of sexual desire. These primary...

Do rewards boost or hurt motivation? Learn how autonomy, purpose, and identity shape our drive, and how to stay motivated in work and life.

Discover how your beliefs, goals, and identity fuel motivation. Learn cognitive tools like TOTE, self-efficacy, and mindset to turn thinking into action.

What causes emotions? Explore the fascinating science behind feelings, from body signals and facial feedback to personal meaning and social sharing. A clear guide to the psychology of emotion.

Why do we do the things we do? It’s a question we ask ourselves and others all the time. Why did I stay up late to finish that book? Why...

Welcome to Science of Efficiency, where we explore the psychology of our inner world to help you get out of your own way and do what matters, better.