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Science of Efficiency

Understanding people well enough to make work work better, and live better.

I notice something about how humans behave, get curious about why, and pull on the thread using psychology, language, culture and research. Then the only question that matters: so what do we do with that?

Longer reads

Reflections, research, and resources.

Quotes

One-line findings, quotes, and things I keep coming back to.

A-Z

The terms behind the posts, defined in plain language.

LATEST POSTS

Fresh from the press

My most recent attempts (not always successful) to make psychology less boring and more useful.

ABOUT THIS SITE

What I mean by "efficiency"

This isn’t a productivity blog.

We’ve optimized our calendars, our notes, our sleep and our habits, and we’re more overwhelmed than ever. We’ve optimized everything except ourselves.

The efficiency I care about is internal. How our minds work, how we communicate with each other, and how the products we use every day shape our behavior without us noticing.

Because the ultimate inefficiency is working against our own brains.

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🍋 Science of Efficiency. Practical psychology for humans.

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© 2026. Made with curiosity and mild irreverence.

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